Marketing and design, Suva
I’m Kieren Hoolihan. For eighteen years I have led marketing and product design teams across Australia and New Zealand for brands including Samsung, Canon, Huawei and Brother. I now do that work directly, from Suva, for large organisations, government agencies and NGOs.
I called it Yawn because the parts that actually move a number are rarely the parts that end up in a showreel. The plan, the pricing, the launch calendar, the follow-through. One person doing that properly beats a room full of people doing it loudly.
Brands and organisations I have worked on
The short version
They need one experienced person who can set the direction, hold the standard and work with the team and suppliers they already have. That is the job I do.
More about how I got hereYou meet me, you brief me, and I do the work. Nobody senior turns up to win the job and then hands it to a junior. When a project needs more hands I bring in people I have worked with for years, and I stay accountable for what gets delivered.
Eighteen years inside global brands teaches you what good looks like and how to get it approved. I am based in Suva, I know what things actually cost here, and I do not pad a scope to cover an office in another country.
Every engagement ends with something your team can use without me. Guidelines, source files, a plan and the reasoning behind it. If you decide to keep me on, that should be a choice, not a dependency.
Services
Market and competitor review, positioning, the twelve month calendar, budget splits and the numbers you report against. Written to survive a board meeting, not to sit in a drawer.
Who this is for
You have a marketing team, or the budget for one, and the work is not landing at the standard the executive expects. I come in above the team, set the plan, lift the quality and leave the system behind.
Ministries, statutory bodies and state-owned enterprises. Public campaigns, service communications and brand work that has to clear procurement, an audit and a public that is paying attention.
Regional and in-country programs funded from Canberra, Wellington or further afield. Communications that satisfy the donor and still mean something to the people the program is for.
How it runs
The same shape whether it is a two week piece of work or a twelve month program. You always know what happens next and what it costs.
You tell me the situation. I tell you honestly whether I am the right person for it. Roughly a third of these calls end with me pointing somebody at a better fit, which is fine.
What I will do, what it costs, what I need from you and when you get it. One document, fixed price where the work allows it, and it is the document we both work from.
You get a named contact, which is me, and a short weekly note on where things sit. Where a project needs more hands I bring in people I have worked with for years, and I stay accountable for the result.
Source files, guidelines, logins and a plan your team can run without me. If you want me to stay on and run it, that is a separate conversation, not an assumption.
Selected work
Consumer lighting, Fiji
Named the business, built the identity, set the pricing architecture and shaped the product range before the first container landed.
Outcome
Imaging, Australia and New Zealand
Led marketing for a product category sold through a dealer network, balancing head office direction with what dealers could actually execute in store.
Outcome
Automotive lighting, global
Sharpened the positioning ahead of a product release, then ran the launch across trade, distribution and direct channels in multiple markets.
Outcome
In their words
“I worked with Yawn and found them to be highly collaborative, structured in their approach to the business, and always focused on learning and improving. They are genuine and fun to work with, and I couldn't recommend them enough.”
What it costs
Quoted in Fijian dollars, excluding VAT. Australian, New Zealand and US dollar quotes on request. Everything is agreed in writing before any work starts, so the invoice matches the scope.
FJ$950
one off
A half day on your problem, with something written at the end of it.
Useful when you know something is off but not what.
From FJ$7,500
fixed scope
A defined piece of work, priced up front and delivered to a date.
Most brand, campaign and go to market work sits here.
Let's talk
monthly, minimum three months
Senior marketing leadership on your team, for a set number of days a month.
For organisations with a team, a budget and a standard to hold.
Government and NGO work is often tendered or milestone based. If your procurement process needs a different structure, send me the requirements and I will price it the way you need it presented.
Questions
No. It is me. For larger pieces of work I bring in people I have worked with for years across Australia, New Zealand and Fiji, but you deal with me and I stay accountable for the result.
Next step
A 45 minute call, no charge and no pitch deck. If I am not the right person for it I will say so, and usually point you at someone who is.
One short email most Mondays. What I am seeing in the market, what worked, what did not. No sequences, no webinars. Two minutes to read, unsubscribe in one click.